What is Design

Design – Understanding design is a creative activity to plan and design something that is generally functional and does not exist before in order to solve a particular problem so that it has more value and becomes more useful for its users.

This statement is reinforced by one of the design experts JB Reswick who argues that design is a creative activity that involves creating something new and useful that has not existed before.

However, the notion of design is not only that simple, because design is formed from the various contexts that form it. Starting from dictionary definitions, goals, functions and even to other extrinsic factors such as social acceptance.

So we should explore one by one the definition of design based on its constituent elements, starting from the most basic understanding, namely from the meaning of the word itself or lexically (the definition of a language dictionary).

Definition of Design based on the Meaning of the Word

The word “design” is a new Indonesian word from English: design. Actually the word “design” or “design” is a translation that can be used. However, in its development the word “design” shifted the meaning of the word “design” because the word could not accommodate the activities, knowledge, breadth and prestige of the profession or competence of designers (Sachari, 2000).

Through etymological studies, it is known that design comes from the Latin, namely: designare which means: to make, shape, mark, point. The definition of design itself in the Oxford Dictionary is a plan or drawing made to show the appearance and function of a building, clothing, or other object before it is actually made. In addition, oxford also lists another definition option for design, namely: “decorative pattern”.

Meanwhile, when it is absorbed and used by Indonesian, based on the KBBI the meaning of Design becomes: 1. form framework; design, 2. motive; pattern; pattern.

So it can be concluded that the notion of design is planning and designing to make an object, both in terms of appearance and function. Design can also mean objects or pictures/graphics resulting from the design activity itself.

As it turns out, the design itself can mean the object or image that it produces itself, not just the process. In addition, it turns out that something produced by design can also be in the form of pictures/patterns/patterns, not just objects. So we have to explore, actually what can be produced by design.

Design Science Branch

Design can produce a variety of products ranging from physical objects or wearables such as clothes, household appliances, crafts, etc. Contrary to these various objects, design is also used to create more psychic things such as producing visual comfort in the interface of websites, mobile applications, etc. Architecture and interiors can also be a product of the design process.

Due to the wide variety of results, the design can be derived into several branches of their respective sciences. The following is the division of several branches of design science:

Graphic Design (Visual Communication Design); Is a branch of design science that prioritizes the visual communication it produces. Graphic Design must produce communication that provides sensory comfort and conveys well to the masses. A full explanation of graphic design can be found at the following link.

Product Design (Industrial Design); Product design focuses on the functionality and appearance of disposable items to be produced industrially. In addition to the beauty of the appearance, this concentration also requires a designer to pay attention to ergonomics or physical comfort in the objects that are created. A full explanation of the product design can be seen at the link below.

Design interior; Interior design focuses on designing the interior of a space in a building. What furniture should be provided in a room, how will it be laid out, etc. Interior design must be able to make efficient use of the space that has been generated by the architectural design.
Architectural Design; The branch of design science that is concentrated on the design of buildings. Because there are too many technical aspects of the building, this discipline usually doesn’t bring design frills in front of it.

Through the division of concentration, the science of design becomes more focused and focused. The division of the branch of design science also answers the question of what design can produce.